Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," "our," or "the Company") collects, uses, discloses, and protects information obtained from individuals ("you," "your," or "user") who visit our website at via313-pizz.click, place orders, subscribe to our services, or otherwise interact with our business. We are committed to protecting your privacy and handling your personal information with transparency, integrity, and care.

By accessing or using our website, placing an order, or otherwise engaging with Via 313, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our services immediately.

We encourage you to read this document in its entirety so that you understand your rights and our obligations under applicable United States privacy law, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

1. About Us

Via 313 is a food service business operating in the United States. We provide customers with online ordering capabilities, menu information, promotional communications, loyalty program features, and other food-related services through our website and affiliated digital platforms.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

• All visitors to via313-pizz.click and any subdomains associated with it.
• Registered users and customers who create accounts or place orders.
• Individuals who subscribe to our email newsletters, promotions, or loyalty programs.
• Individuals who contact us via email, phone, or any other communication channel.
• Any person whose personal information is submitted to us through our website or related platforms.

This policy does not apply to third-party websites, applications, or services that may be linked from our website. We are not responsible for the privacy practices of those external entities, and we encourage you to review their policies independently.

3. Information We Collect

We collect various types of information depending on how you interact with Via 313. The categories of personal information we collect are described below.

3.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address (including street address, city, state, ZIP code)
• Date of birth (where required for age verification or promotional purposes)
• Username and password (for registered accounts)

3.2 Payment and Financial Information

When you make a purchase through our website, payment information is collected and processed by our third-party payment processors. We do not store complete credit or debit card numbers on our servers. However, we may retain limited billing information such as the last four digits of a card, expiration date, and billing address to facilitate refunds, disputes, or repeat transactions.

3.3 Order and Transaction Data

We maintain records of your order history, including:

• Items ordered, quantities, and prices
• Order dates and timestamps
• Delivery preferences and instructions
• Transaction confirmation numbers
• Promotional codes and discounts applied

3.4 Device and Technical Information

When you visit our website, we automatically collect certain technical information, including:

• IP address
• Browser type and version
• Operating system and device type
• Screen resolution
• Referring URLs and exit pages
• Date and time of your visit
• Pages viewed and time spent on each page
• Clickstream data

3.5 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, local storage, and similar tracking technologies to collect information about your interactions with our website. For detailed information, please refer to Section 10 (Cookie Usage) of this policy.

3.6 Communications and Correspondence

If you contact us by email, phone, or through our website contact forms, we may retain a record of that correspondence, including your name, contact details, and the content of your messages. This helps us respond to your inquiries effectively and improve our customer service.

3.7 User-Generated Content

If you submit reviews, ratings, comments, or other content through our website or linked social media platforms, we may collect and store that content along with any associated profile information.

3.8 Marketing Preferences

We collect information about your preferences for receiving marketing and promotional communications, including the types of offers or content you prefer and your opt-in or opt-out status.

3.9 Information from Third Parties

We may receive information about you from third parties such as social media platforms (if you log in using a social account), delivery service partners, analytics providers, and advertising networks. This information may be combined with other data we have about you.

4. How We Use Your Information

Via 313 uses the personal information we collect for a range of legitimate business purposes. We will not use your information in ways that are incompatible with the purposes described below.

4.1 Providing and Managing Services

• Processing and fulfilling your food orders, including preparation and delivery coordination
• Managing your account and maintaining accurate records
• Sending order confirmations, receipts, and status updates
• Facilitating payments and processing refunds or chargebacks
• Responding to your customer service inquiries and complaints

4.2 Marketing and Promotional Activities

• Sending you promotional emails, special offers, seasonal deals, and newsletters (where you have consented or where permitted by law)
• Personalizing your experience on our website based on your order history and preferences
• Administering loyalty programs, contests, sweepstakes, and other promotional initiatives
• Retargeting you with relevant advertising on third-party platforms based on your browsing and purchase behavior

4.3 Analytics and Business Intelligence

• Analyzing user behavior on our website to improve usability and content
• Measuring the effectiveness of marketing campaigns and promotions
• Identifying trends in ordering patterns to optimize our menu and pricing
• Conducting internal research and development to enhance our services

4.4 Legal and Compliance Obligations

• Complying with applicable federal, state, and local laws and regulations
• Responding to lawful requests from government authorities, courts, or law enforcement agencies
• Enforcing our Terms of Service and other policies
• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other illegal activities
• Protecting the rights, property, and safety of Via 313, our customers, and the general public

4.5 Operational and Administrative Purposes

• Maintaining the security and integrity of our website and systems
• Conducting audits and quality assurance assessments
• Training staff and improving internal processes
• Communicating important changes to our services, policies, or terms

5. Legal Bases for Processing Personal Information

Under applicable United States privacy laws, including the CCPA/CPRA, we process your personal information based on the following grounds:

• Contractual Necessity: Processing required to fulfill your orders and provide the services you have requested.
• Legitimate Business Interests: Processing necessary for our legitimate interests such as fraud prevention, security, analytics, and improving our services, provided these interests are not overridden by your rights.
• Consent: Where you have given us explicit consent, such as for marketing communications or non-essential cookies.
• Legal Obligation: Processing necessary to comply with our legal obligations under applicable law.

6. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information in the following circumstances:

6.1 Service Providers and Vendors

We engage trusted third-party service providers who assist us in operating our business, including but not limited to:

• Payment Processors: To securely handle payment transactions
• Delivery Platforms: To coordinate the delivery of your orders to your specified address
• Email Marketing Platforms: To distribute promotional communications and newsletters
• Analytics Providers: Such as Google Analytics, to help us understand website traffic and user behavior
• Cloud Hosting and IT Services: To store and manage our data securely
• Customer Support Tools: To manage and respond to customer inquiries efficiently

All service providers are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security standards.

6.2 Business Transfers

If Via 313 undergoes a merger, acquisition, restructuring, sale of assets, or similar business transaction, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or use of your personal information through a notice on our website or via email.

6.3 Legal Requirements and Safety

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a subpoena, court order, legal process, or other governmental request
• Enforce our Terms of Service or other agreements
• Protect the rights, property, or personal safety of Via 313, our customers, or others
• Investigate or assist in the prevention of fraud, illegal activity, or threats to security

6.4 Advertising Partners

We may share limited data (such as hashed email addresses or device identifiers) with advertising networks and social media platforms to serve you targeted advertisements. This is done in compliance with applicable privacy laws and your consent preferences.

6.5 Aggregated and De-Identified Data

We may share aggregated or de-identified information (which cannot reasonably be used to identify you) with partners, advertisers, or the public for business, research, or marketing purposes. Such information is not subject to the restrictions in this Privacy Policy.

7. Data Security

Via 313 takes the security of your personal information seriously. We implement a combination of technical, administrative, and physical safeguards to protect your data against unauthorized access, disclosure, alteration, or destruction.

7.1 Technical Safeguards

• Secure Socket Layer (SSL) and Transport Layer Security (TLS) encryption for all data transmitted between your browser and our website
• Encrypted storage of sensitive personal and financial data
• Firewalls and intrusion detection systems to monitor for unauthorized access attempts
• Regular vulnerability assessments and penetration testing
• Multi-factor authentication for administrative access to our systems

7.2 Administrative Safeguards

• Access to personal information is restricted to employees and contractors who have a legitimate need to know
• Regular staff training on data privacy, security best practices, and incident response
• Comprehensive data governance policies and internal procedures
• Vendor due diligence and contractual data protection requirements

7.3 Physical Safeguards

• Secured access to physical locations where personal information is stored
• Use of reputable data centers with industry-standard physical security measures

8. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information. Via 313 respects and honors these rights under applicable United States law, including the CCPA/CPRA for California residents.

8.1 Right to Know and Access

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the purposes for which it was collected, the sources from which it was obtained, and the third parties with whom it has been shared.

8.2 Right to Correction

You have the right to request that we correct inaccurate personal information that we maintain about you, subject to verification of your identity.

8.3 Right to Deletion

You have the right to request that we delete the personal information we have collected about you. Please note that certain exceptions apply, including where we are required to retain your information for legal compliance, fraud prevention, or to complete a transaction you have requested.

8.4 Right to Data Portability

You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, to the extent technically feasible.

8.5 Right to Opt Out of Sale or Sharing

Under the CCPA/CPRA, California residents have the right to opt out of the sale or sharing of their personal information for cross-context behavioral advertising purposes. If we engage in such activities, we will provide a clear opt-out mechanism on our website.

8.6 Right to Limit Use of Sensitive Personal Information

California residents have the right to direct us to limit the use and disclosure of sensitive personal information (as defined by the CPRA) to only what is necessary to provide the services you have requested.

8.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you goods or services, charge you different prices, or provide you with a lower quality of service because you have exercised your legal rights under applicable privacy law.

8.8 How to Submit a Privacy Rights Request

To exercise any of the rights described above, please contact us using one of the following methods:

• Email: [email protected]
• Website: via313-pizz.click

We will acknowledge your request within 10 business days and respond substantively within 45 calendar days. If we require additional time (up to 90 days in total), we will inform you in writing. We may need to verify your identity before processing your request. You may designate an authorized agent to submit requests on your behalf, subject to identity verification requirements.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The following general retention guidelines apply:

When your personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our data retention procedures.

10. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, understand how users interact with our platform, and deliver relevant advertising. A cookie is a small text file stored on your device when you visit a website.

10.1 Types of Cookies We Use

• Essential/Strictly Necessary Cookies: Required for the website to function properly. These cannot be disabled without affecting site functionality.
• Performance/Analytics Cookies: Help us understand how visitors interact with our website by collecting information about pages visited and any errors encountered.
• Functionality Cookies: Allow the website to remember your preferences such as language, location, and login status.
• Targeting/Advertising Cookies: Used to deliver personalized advertisements based on your browsing behavior and interests.

10.2 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse all cookies or to accept only certain types. Please note that disabling cookies may affect the functionality and performance of our website. You may also opt out of interest-based advertising through the Digital Advertising Alliance (DAA) at optout.aboutads.info or the Network Advertising Initiative (NAI) at optout.networkadvertising.org.

For a complete description of the cookies we use, their purposes, and their lifespans, please refer to our dedicated Cookie Policy, available on our website at via313-pizz.click.

11. Children's Privacy

Via 313 complies with the Children's Online Privacy Protection Act (COPPA). If we become aware that we have inadvertently collected personal information from a child under the age of 13 without appropriate consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected] so we can take appropriate action.

By using our website and services, you represent and warrant that you are at least 18 years of age. If you are under 18, you may only use our services with the express consent and supervision of a parent or legal guardian.

12. International Data Transfers

Via 313 is based in the United States, and the personal information we collect is primarily stored and processed on servers located within the United States. However, some of our service providers and partners may be located in other countries, which may mean your personal information is transferred to and processed in countries outside the United States.

When we transfer personal information internationally, we take steps to ensure that your data receives an adequate level of protection consistent with applicable U.S. privacy laws and the privacy practices described in this policy. These steps may include:

• Entering into data processing agreements with our international service providers that incorporate standard contractual clauses or equivalent protections
• Ensuring that any recipient country offers an adequate level of data protection as recognized by applicable law
• Implementing technical and organizational security measures appropriate to the risks associated with international transfers

By using our website and services, you consent to the transfer of your personal information to the United States and, where applicable, to other countries as described in this section.

13. Third-Party Links and Integrations

Our website may contain links to third-party websites, social media platforms, delivery apps, and other external services. These third-party platforms have their own privacy policies and data practices, which are entirely independent of Via 313. We have no control over and accept no responsibility for the content, privacy practices, or policies of any third-party websites or services.

We encourage you to review the privacy policies of any third-party websites you visit through links on our website. The inclusion of a link on our website does not imply our endorsement of the linked website or its privacy practices.

14. California Residents — Additional Disclosures (CCPA/CPRA)

If you are a California resident, the following additional rights and disclosures apply to you under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

14.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected personal information in the following categories as defined by the CCPA:

• Identifiers: Name, email address, phone number, IP address, account username
• Customer Records: Billing address, delivery address, payment information
• Commercial Information: Order history, purchasing patterns, loyalty program data
• Internet or Network Activity: Browsing history on our site, clickstream data, cookie identifiers
• Geolocation Data: General location information derived from your IP address or delivery address
• Inferences: Preferences, characteristics, and behaviors inferred from the above categories

14.2 Shine the Light Law

California Civil Code Section 1798.83 (the "Shine the Light" law) permits users who are California residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at [email protected].

14.3 Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites. Because there is currently no universally accepted standard for responding to DNT signals, our website does not currently alter its data collection and use practices in response to DNT signals. We will revisit this position if a clear industry standard emerges.

15. How to File a Complaint

If you believe that Via 313 has not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to first contact us directly so we can address your concerns:

• Email: [email protected]
• Website: via313-pizz.click

We will investigate your complaint and respond within a reasonable timeframe. If you are not satisfied with our response, you have the right to escalate your complaint to the relevant regulatory authority:

15.1 For California Residents

You may file a complaint with the California Privacy Protection Agency (CPPA), which is responsible for enforcing the CCPA/CPRA:

• Website: cppa.ca.gov
• Address: California Privacy Protection Agency, 2101 Arena Boulevard, Sacramento, CA 95834

15.2 For All U.S. Residents — FTC Complaints

You may also submit a complaint to the Federal Trade Commission (FTC), which enforces consumer protection and privacy laws at the federal level:

• Website: reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)

16. Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or the services we offer. When we make material changes to this policy, we will:

• Post the updated policy on this page with a new "Last Updated" date
• Send a notification to your registered email address (where applicable)
• Display a prominent notice on our website for a reasonable period following the update

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services after any changes to this policy are posted constitutes your acceptance of those changes.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to contact us. Our privacy team is committed to assisting you promptly and thoroughly.

When contacting us about a privacy matter, please provide your full name, contact information, a description of your request or concern, and any relevant details that will help us address your inquiry efficiently. We will acknowledge your request within 10 business days and work diligently to resolve the matter.